One Driver, Many Routes — Simplified with Mass Driver Assignment 

During peak seasons and high-volume operations, every minute matters. For dispatchers and operations managers, manually assigning drivers one load at a time is tedious and time-consuming. For executives, that inefficiency translates directly into higher labor costs, underutilized drivers, and lost revenue opportunities. 

MasterMind®’s new Mass Driver Assignment feature changes that dynamic. By enhancing a critical, high impact brokerage feature in MasterMind, Mass Driver assignment is enabling operations teams to assign a single driver to multiple routes in just a few clicks – streamlining one of the most repetitive and frustrating tasks in logistics. The result: faster workflows, happier drivers, and measurable cost savings.

Too Many Clicks, Too Little Time

During harvest season, short-haul runs, or any repetitive local operation, drivers often run the same route multiple times a day. The problem?

• Manual assignments force planners to click into each individual load, wasting hours when volumes spike. 
• Offline workarounds like spreadsheets or printed schedules bypass the TMS entirely, sacrificing accuracy, visibility, and data. 
• Cloning functions replicate shipments but still require manual edits to dates, times, and references, undoing the efficiency they were meant to create.

Left unchecked, this inefficiency creates ripple effects: higher labor costs, extended shifts, driver idle time, and missed opportunities for exception management and customer communication. 

The opportunity cost?  Some operations teams handle thousands of shipments per week. The hours lost to one-by-one driver assignments could otherwise be spent on higher-value work.

Why Speed Matters Now

Industry pressures are intensifying the need for better tools and features in your TMS:

• Rising demand & compressed timelines: Agriculture, retail, and manufacturing see unpredictable spikes with little notice. 
• Cost pressures & leaner teams: Operations must do more with fewer staff and tighter budgets. 
• Elevated tech expectations: Legacy TMS workflows are no longer acceptable for attracting and retaining top talent. 
• Driver optimization: Maximizing each driver’s productivity means accurate forecast to capacity demands.

The urgency is clear: operations teams need a faster way to move drivers from idle to active.

One Click, Many Routes

MasterMind’s Mass Driver Assignment is a lightweight, intuitive workflow designed for speed:

• Bulk assignment in clicks, not hours: Filter routes that already have fleets assigned but no driver, then assign them all at once. 
• Smart validations without slowdowns: Prevents common errors while keeping the workflow fast. 
• User-friendly interface: A summarized view of selected routes makes it easy to double-check before confirming. 
• Anywhere, anytime access: Built on MasterMind’s cloud-native architecture, updates process instantly — no waiting on servers or overnight syncs.

For dispatchers, it’s about fewer clicks and less frustration. For executives, it’s about labor savings, increased driver turns, higher utilization of assets, and better data.

Real Results from Real Fleets

This feature wasn’t designed in a vacuum — it was built with input from leading enterprises:

• Energy & Agriculture Private Fleet: During harvest, CHS hauls 3,000+ loads per week, often building 250–350 loads per day. They needed the ability to assign a driver to multiple loads in one action. The payoff? Less stress, faster workflows, and more time for exception management. 
• Protein Private Fleet: Assigning the same driver to seven shuttle loads individually was a drain on time. Bulk assignment eliminates wasted clicks and keeps planners focused on critical tasks. 
• Beverage Manufacturer Private Fleet: With up to 70 shuttle runs per day at some facilities, the ability to assign a driver to five or more identical loops at once significantly improves efficiency.

Built for Today’s Ops Teams

Other TMS platforms attempt workarounds — cloning, batch exports, or rigid rules that bog down planners. MasterMind delivers something different:

• Truly cloud-native: Built on Microsoft Azure, ensuring elastic scale, uptime, and secure infrastructure. 
• Data-ready with Snowflake: Fast reporting and analytics to measure productivity gains. 
• API-first design: Seamlessly integrates with existing systems and workflows. 
• Driver-first thinking: Designed around the people at the center of operations, not just power units.

This combination ensures Mass Driver Assignment isn’t just faster — it’s smarter, scalable, and ready for the future.

Less Clicking, More Driving

For operations teams, Mass Driver Assignment means less time clicking and more time managing exceptions and supporting drivers. For executives, it means measurable ROI –hours saved, costs reduced, and utilization maximized. 

It’s a simple feature with powerful impact, designed for the realities of today’s high-volume, high-pressure logistics environment.

Ready to see it in action?

Schedule a demo to see how MasterMind simplifies driver assignments and more.