From Brokerage to Fleet: How MasterMind Became the Backbone of a Connected Transportation Ecosystem

When we launched the MasterMind® platform, our goal wasn’t just to build a cloud-native TMS. We set out to fix what’s broken in how transportation operates. We started in familiar territory—freight brokerage—but our vision was always bigger.

Brokerage was simply the most logical starting point. Many of our early customers were asset-based carriers with brokerage divisions. We knew that partnering with these companies was key to building robust asset solutions. But our ambition went beyond that: one platform for every mode and division, delivering connectivity and visibility across the entire transportation lifecycle. A true transportation operating system—flexible, scalable, and usable by every stakeholder, regardless of role or responsibility. 

That vision—one system for shippers, carriers, brokers, or any combination—demanded we build MasterMind from the ground up. We engineered it for capacity providers, with multi-party connectivity, workflow configurability, and driver-first thinking at the core.

From Knowing the Truck to Owning It

Mastery’s first product wins came from optimizing brokerage operations: building advanced routing guides, creating capacity visibility, automating freight-matching, and streamlining payables, receivables, and accessorials with third-party carriers and shippers.

But everything we built was designed to scale—toward managing intermodal and over-the-road operations, not just brokerage.

True visibility in transportation requires deep connectivity across all parties. That meant laying the groundwork to go beyond tracking a truck’s location—to managing the driver and equipment. Expanding from brokerage to asset operations wasn’t just about adding features; it required a complete reorientation in mindset, data, and design. 

And because speed and adaptability are non-negotiable in transportation, we built a single-codebase, cloud-native platform that enables rapid pivots, continuous deployment, and fast feature delivery. Instead of bolting asset workflows onto brokerage, we designed around the concept of “routes” before asset development even began. That foresight let us deliver major asset functionality in just six months—unheard of in enterprise logistics software. 

Built by Operators, With Operators

Mastery didn’t evolve MasterMind’s asset workflows in a vacuum. We built them in collaboration with industry leaders like Prime, Schneider, Averitt, Keurig Dr. Pepper and Werner. These weren’t passive pilot customers—they were hands-on design partners, helping us rethink norms and shape what’s next. 

In each product cycle, four to six customers joined our product team in deep-dive workflow design sessions. Every session was focused, every workflow scoped, documented, built, and reviewed in collaboration. 

The result? Real-world outcomes like automated driver pay, trailer tracking tied to cargo status, and optimized dispatch for power-only and relay moves. Even skeptics became believers—one customer called our approach to Empty Movement Routes “insane,” only to later admit, “You all figured it out.” That functionality launched in July 2025. 

This isn’t just about design—it’s about delivery. 

Unifying the Ecosystem—Not Just Connecting Systems

From day one, our goal was never point-to-point integrations. We set out to unify every stakeholder in the shipment lifecycle within one shared system: brokers, shippers, and fleets. 

Today, MasterMind brings all parties together on a single platform, revealing the full power of collaboration. 

With one system, a shipper’s private fleet can be evaluated in real time against third-party capacity. Routing decisions, load assignments, and exception management all live in the same environment—reducing friction, increasing transparency, and eliminating the need to swivel between systems. 

And with a shared codebase and data layer, decisions can be optimized across modes, partners, and roles—not siloed inside disconnected tools.

Driver-Centric Thinking That Redefined Asset Ops

The most transformative shift in MasterMind’s evolution? Designing for the driver—not the truck. 

While legacy platforms fixate on power units or driver numbers, we prioritized the most important asset: people. 

Our driver-first model tracks preferences, home time, availability, and capacity. This unlocks powerful capabilities like dynamic timelines, preference-based routing, and dispatching that factors in HOS compliance and backhaul optimization. 

With MasterMind, drivers aren’t just scheduled—they’re planned for. Features like mass assignments, exception alerts, and EMRs deliver more than efficiency—they reflect care for the people at the center of operations.

Integration and Configurability Impacting the Bottom Line

Our early architectural bets paid off. Thanks to robust integrations and investment in workflow configurability, MasterMind clients can build custom mobile comm tasks and workflows using Minion—without vendor bottlenecks. 

We enabled clients to define tasks with JSON, unlocking self-service flexibility to: 

• Customize driver workflows by customer 

• Tailor operations by division, asset type, or mode 

• Sync directly with ELDs and trailer tech 

This is real-time customization, not delayed development. 

Built for What’s Next

With Azure infrastructure and real-time analytics powered by Snowflake, MasterMind is ready for what’s next—new modes, global growth, and embedded AI. 

Today, clients manage HOS, capacity, and trailer visibility entirely within MasterMind. Recently, a client reported 12 hours saved in two weeks just by optimizing equipment workflows. 

We didn’t build brokerage and tack asset on later. We built a unified system with four core components to manage your freight—no matter the provider or the mode. 

That’s why MasterMind isn’t just a TMS.  It’s a Transportation Operating System. And it’s redefining how the industry moves.